SEO stands for Search Engine Optimization. It is a miscommunication when customers think that they have a website built and thousands of people will flock to their site. Online traffic must driven to your site.
Why your site?
Many factors go into your online ranking. How long your business has had a website, the location, verification, social media presence, reviews, content, backend optimization & PPC ads all complete the circle for the results needed for SEO.
SEO is constantly changing. Thinking that a one time fix will boost your site is incorrect. Constantly updating your site is the correct mindset. Just like exercise is important for your overall health exercise your site is important for the health of your website. Google looks to see how fresh your pages are, how often they are update, and yes the verbiage on the pages.